College Tailgate Tour

Elevate teams distributed samples of Wendy’s products in promotion of Wendy’s as the Official Hamburger of the NCAA, to college football fans in 15 Markets across the US, over 13 weeks.

What We Did

Partnering with The Marketing Arm, Elevate provided local teams of brand ambassadors who engaged fans, delivered product messaging, and created brand awareness, while taking orders and distributing samples of Dave’s Singles, Vanilla Frostys, Vanilla Cookie Frosty Sundaes, and Frosty Hot Chocolate.  In addition, Elevate provided delivery bike teams, in select markets, which promoted Wendy’s new partnership with DOORDASH, by completing surprise and delight deliveries of Wendy’s to fans.

How We Did It

Elevate delivered local brand ambassador teams in each of the 15 college markets who were high energy, family friendly, engaging, customer service oriented, college football fans. They were able to effectively work in a fan-filled, fast-paced tailgate environment and meet product sampling objectives. Due to the college football schedule, many times exact event locations and times were not known until the week of the event, yet Elevate succeeded through proactive recruitment, contingency planning, and detailed project management and communication.

How we succeeded

The tour exceeded product sampling objectives, and the Client was impressed with the exceptional quality of staff and service Elevate was able to deliver week over week.


100% staff delivery


total samples distributed

Over 95 local brand ambassadors hired


The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus


After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match


Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory


In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman


Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus


I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine


I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt


Our COGS Awards event is always pretty full on, but this year Elevate Staffing provided incredible staff who not only wowed our guests, but made the run of show better than ever. When it comes to event staffing agencies, not all are created equal!

Paul Cope, Managing Director, IPM


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