What We Did
The mission of The Fragrance Foundation is to enhance the image of the fragrance industry and expand the appreciation and use of fragrance in all its forms. In 2019, the organization transformed the famous shopping street Königsallee, Dussledorf into The Fragrance Mile, a multi-sensory consumer experience. Elevate partnered with the Fragrance Foundation to breathe life into their concept.
How We Did It
Elevate’s team of perfume experts guided consumers through the experience, paying careful attention to each individual’s tastes and preferences. Our team of experiential marketing pros knew exactly what it took to ensure every consumer had a bespoke experience, which in turn made their trip down The Fragrance Mile an experience to remember.
How we succeeded
Our team of 25 perfume experts knocked it out of the park, achieving a 94% consumer satisfaction rate and an overall 23% improvement in brand perception.