Brand Ambassadors in Action: Pinterest at Cannes

As part of the launch of Pinterest’s exciting new ‘Lens’ technology, Elevate attended the Cannes Lions Festival, one of the largest worldwide events for those working in the creative marketing, advertising and communications field. The Pinterest Lens is a new experimental technology that lets you use the camera in your Pinterest app to “discover ideas inspired by objects you see out in the real world.”

Leading up to the event, Elevate recruited local Brand Ambassadors that were presented to the client and narrowed down to three wonderful staff members. Before arriving to the event, the Brand Ambassadors were set up on our online training platform, and once they arrived on site, were given a thorough briefing on how to use the app.

The  live activation involved three strategically placed interactive Lens kiosks along the Croisette as a fun way to demonstrate the new product which can be accessed on smartphones and androids through the Pinterest app. Our Brand Ambassadors did a fantastic job of engaging with passers by and educating them on the new lens technology and its capabilities which allows them to SEARCH what they SEE – taking a photo of an item to generate similar objects based on the image the camera takes.

Staff braved through the  heat and successfully increased awareness of both pinterest as a brand as well as the new product, with many people downloading the Pinterest app on their phones. Users thought that it was “very creative” and “extremely clever” and couldn’t wait to use it and show friends!

Results:

  • 300+ activation hours
  • 1,350+ engagements
  • 3,375+ minutes of conversation
  • Approximately 2,295 Pinterest lens searches

NEWS AND VIEWS

Presenting tech – from virtual, to reality

ELEVATE EVENT PORTFOLIO

Brand Ambassadors in Action: Pinterest at Cannes

Interested?
Request a proposal.
Interested?
Request a proposal.
Los Angeles

1370 N. St Andrews Place,
Los Angeles, CA , 90028

+1 424 250 6156

hellous@weareelevate.global

London

1st Floor
27 – 33 Bethnal Green Rd
LONDON E16LA

+44 (0)207 183 0303

hellouk@weareeleavate.global

Atlanta

289 Culver St S
Lawrenceville, GA 30046

+1 424 250 6156

hellous@weareelevate.global

Phoenix

3800 N Central Ave Ste 460,
Phoenix, AZ 85012

+1 424 250 6156

hellous@weareelevate.global

Berlin

Stubenrauchstr. 72
D-12161 Berlin

+49 (0) 30 30 30 71 56

hellode@weareelevate.global

Paris

WeWork
7 rue de Madrid
75008 Paris

+33 (0) 1 87 66 06 55

hellofr@weareelevate.global

Vienna

Gertrude-Fröhlich-Sandner Strasse 2
1100 Wien

+43 1205190 7200

helloat@weareelevate.global

/* #5260116 - fix-2 */